Building better holiday plans

Online booking company Expedia has devised a TV campaign in support of a brand relaunch.

The ad marks a return to TV after two years and focuses on how Expedia provides the best travel-booking experience for its customers. The concept illustrates the “building blocks” of a holiday, with a couple constructing their perfect holiday, and it demonstrates the different elements people consider when planning their trip away.

The voiceover is by David Mitchell of TV’s Peep Show and the campaign was developed by Meteorite.

The campaign forms part of Expedia’s global rebranding efforts, which include a new logo for the brand.

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