Former EasyJet and Bulb Energy CMO Lis Blair has joined MoneySuperMarket as general manager of insurance, marketing and customer operations.
Blair will report directly to CEO Peter Duffy, who previously served as chief commercial officer at EasyJet during her tenure in marketing.
She joins the price comparison site from her position of chief growth and marketing officer at the now defunct renewable energy company Bulb, a role she assumed in September 2020 following more than eight years at EasyJet. As CMO, Blair’s remit covered commercial, marketing, CRM, insight, digital and PR.
At the time Bulb was the fastest growing private company in Britain and was on a mission to reach 100 million customers worldwide over the next decade. The company rose to become the UK’s sixth biggest dual fuel energy supplier.
However, in November Bulb fell into administration, becoming the largest victim of the global energy crisis. The energy company, which at its collapse had 1.7 million customers, was placed into “special administration” to be run by the government through the regulator Ofgem.
Speaking at the time, Bulb blamed a combination of “skyrocketing” wholesale prices and an “extremely volatile” market for putting pressure on the business. The company explained it had been “exploring fundraising options” as the crisis hit, but the situation spooked investors who were not prepared to proceed while wholesale gas prices were so high.
Prior to her role at Bulb, Blair rose from head of CRM and insight to CMO at EasyJet. She also served as a marketing consultant at car brand Audi UK and data planning director at Rapiergroup. These positions were preceded by more than five years at Barclays, where Blair was promoted from senior interactive design manager to head of CRM delivery, head of market research and latterly head of brand and advertising.
She joins MoneySuperMarket at a time when the brand is moving forward following a relaunch in September focused on sharpening the company’s focus on saving customers money.
The new direction included a complete brand refresh, spanning a new logo and brand identity, backed by a campaign replacing the Money Calm Bull with a squad of money-saving specialists called The MoneySuperSeven.