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‘Bulletproof’ metrics and increased marketing investment: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From brands mitigating the impact of rising costs by increasing investment in marketing to calls for a standard set of effectiveness metrics, it’s been a busy week. Here is my take.
Margin calls
As we are hearing from the two candidates for the Conservative Party leadership, there are different ways to tackle economic challenges. Brands too are taking different paths. With costs increasing, some companies will cut marketing costs to protect margin, and profitability.
