Bulmer appoints beer marketer

Bulmer has appointed Andrew Carter to the newly-created role of marketing controller for the company’s beer division.

Carter, who was previously marketing director for Bulmer in Australia, will be responsible for developing the company’s beer business, which already includes a number of premium international brands such as San Miguel, Red Stripe, Amstel and DAB.

Carter will report to UK marketing director Jon Eggleton. The company recently split into two divisions, beer and cider, as part of its strategy to establish itself as a long drinks company. It is expected to make more additions to its beer portfolio.

Carter was responsible for overseeing the relaunch of Strongbow and the launch of Caffrey’s in Australia following Bulmer’s appointment as distributor for the brand.

Bulmer, which is best known for its Strongbow, Woodpecker and Scrumpy Jack brands, changed its name from HP Bulmer and revamped its logo in 1999 to emphasise the diversity of its portfolio.

Last year Bulmer launched Pubserve.com, an online supply business aimed at the pub sector, together with its newly-acquired drinks distribution arm The Beer Seller.

Earlier this month the drinks company announced it had formed an alliance with foodservice group Brake Bros and King UK, a non-food supplier to the licensed trade, to develop the online business.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now