Leo Burnett, M&C Saatchi, Delaney Lund Knox Warren and incumbent TBWA/London have been shortlisted by Bulmers to handle its &£8m creative account. Bulmers was acquired by Scottish & Newcastle last month.
Channel 4 is relaunching its FilmFour.com site as channel4.com/film.
Under the control of venture capitalists, Halfords is restructuring and putting the squeeze on suppliers. Despite the threat of new competitors in its core markets, the chain will no doubt be snapped up. By Branwell Johnson The senior management team at car and bicycle accessory retailer Halfords is intent on boosting takings so that the […]
HJ Heinz is targeting the teenage market with a range of frozen pizza snacks called Heinz Bite Me. The launch comes just weeks after it scrapped its San Marco and Pizza Pleasure brands and pulled out of the frozen pizza business (MW March 27). Heinz axed the two pizza brands – and its Main Street […]
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
Help us create the marketing industry’s most robust report into careers, salaries and workplace trends.