Bulmers shortlist creatives
Leo Burnett, M&C Saatchi, Delaney Lund Knox Warren and incumbent TBWA/London have been shortlisted by Bulmers to handle its &£8m creative account. Bulmers was acquired by Scottish & Newcastle last month.
Leo Burnett, M&C Saatchi, Delaney Lund Knox Warren and incumbent TBWA/London have been shortlisted by Bulmers to handle its &£8m creative account. Bulmers was acquired by Scottish & Newcastle last month.
Channel 4 is relaunching its FilmFour.com site as channel4.com/film.
Under the control of venture capitalists, Halfords is restructuring and putting the squeeze on suppliers. Despite the threat of new competitors in its core markets, the chain will no doubt be snapped up. By Branwell Johnson The senior management team at car and bicycle accessory retailer Halfords is intent on boosting takings so that the […]
HJ Heinz is targeting the teenage market with a range of frozen pizza snacks called Heinz Bite Me. The launch comes just weeks after it scrapped its San Marco and Pizza Pleasure brands and pulled out of the frozen pizza business (MW March 27). Heinz axed the two pizza brands – and its Main Street […]
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.