BUPA hands extranet brief to Space01

BUPA Individual Protection has appointed full-service digital agency space01 to create an extranet for its network of independent financial advisers.

BUPA IP is part of Bristol-based BUPA Health Assurance, the division of the healthcare giant that sells critical illness insurance, income protection and life assurance to consumers. Its products are sold by independent financial advisers and other brokers, and the new extranet will provide the sellers with back-office support, information on the latest products, sales support tools and access to a library of marketing materials.

The BUPA IP extranet will be launched at the end of this year.

BUPA offers health insurance, life insurance and other protection products, and runs hospitals and care services for the elderly and young disabled. It has 7.8 million customers in 180 countries.

Space01 was set up in September last year by former executives from M&C Saatchi and that agency’s digital arm, eMC Saatchi, with backing from software development company Practiv.

It has worked for a range of clients including Friends Provident, the recently launched Islamic Bank of England, Bright Grey and Clerical Medical.

Recommended

Unilever UK appoints media manager

Marketing Week

Unilever UK has appointed Media Audits managing consultant Richard Brooke to replace media manager Edwin Sharpe. Brooke will start later this year when Sharpe hands over his responsibilities before his retirement in 2006.

Puma and William Hill sign up to sponsor rugby league

Marketing Week

William Hill and Puma are the latest brands to sign up as sponsors of the Rugby Football League. They join Nestlé Rowntree’s Lion bar and Interbrew’s Castlemaine XXXX, which became the first RFL sponsors last month (MW July 14). Branding from the bookmaker and the sportswear manufacturer will feature at all Super League matches for […]

NTL unveils ‘UK’s fastest’ consumer internet service

Marketing Week

NTL is planning to launch what it claims to be the fastest consumer broadband service in the country. It plans to upgrade the minimum broadband connection speed on all its standard packages to 10Mb per second by the end of 2006. The improved connection speed, capable of downloading a music track in three seconds, will […]

Comments

    Leave a comment