Bupa launches campaign to highlight personalisation

Bupa is preparing to launch a TV campaign to promote its new health insurance product, Bupa By You, as part of the healthcare brand’s repositioning.


The campaign hopes to promote the “adaptable and affordable” Bupa By You health insurance scheme and highlight its personalization features that allow consumers to create a plan that reflects their individual health needs, priorities and budget.

The integrated TV, direct marketing and digital campaign launches on 5th September. It has been created by Ogilvy.

Sue Moore, marketing and customer development director at Bupa Health & Wellbeing, says: “Bupa By You is proof that health insurance doesn’t need to be one-size-fits-all. We have put the customer at the heart of the decision making process and the adaptable nature of the product reflects how we have listened to their needs.”