Campaign imagery depicts a golden London skyline dotted with gold hot air balloons delivering gifts.
The brand, which invests more than 60 per cent of its marketing budget in digital, says the campaign will “come to life” on its digital platforms and will tie in with store décor and window displays.
Burberry will also revamp all its social media platforms including Twitter, Facebook, Instagram and Google+ in line with its festive creative and will roll out targeted Christmas themed content on all platforms.
A digital outdoor campaign will also launch in areas surrounding its stores.
It has also added a ‘quickshop’ gifting section to its website. All gifts purchased on Burberry.com and in store will be wrapped in gold festive packaging.
Burberry will also launch a branded Christmas card and plans to host a series of events in the run up to Christmas.
The festive campaign comes after Burberry posted a 6 per cent rise in half year profit to £173m. Revenue in the first six months of the year increased 8 per cent to £883m, although sales growth slowed in the second quarter.