Burberry replaces Moss with younger models

Kate Moss has been dropped by Burberry from their latest advertising campaign in favour of younger British faces. It follows lingerie brand Agent Provocateur axing the supermodel earlier this week.

Upmarket fashion label Burberry originally dumped Moss following allegations of cocaine-snorting in September 2005 but became one of the first brands to rehire her last year.

At the time of the scandal, she was also dropped by H&M and Chanel let her contract expire. She has contracts with Rimmel, Virgin Mobile, Belstaff, Dior, Louis Vuitton, Longchamp, Stella McCartney, Bulgari, Versace among others. Roberto Cavalli has featured both Moss and on/off boyfriend Pete Doherty in his autumn advertising campaigns.

It was announced that the 33-year-old has also been dropped by Agent Provocateur (pictured) for a younger face. The underwear company paid Moss £500,000 last year but has decided not to renew her contract.

The cast of the new Burberry campaign, shot by Mario Testino, includes Agyness Deyn, 21, and Lily Donaldson, 20, who were both featured on the cover of American Vogue in May 2007 as ‘the world’s next top models’.

A Burberry spokesman said: “We have worked with Kate Moss for over ten years on various campaigns. And though she does not feature in every campaign, she is still part of the Burberry family.”

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