Burger King has shortlisted Rainey Kelly Campbell Roalfe/Y&R, Ogilvy & Mather, Miles Calcraft Briginshaw Duffy and incumbent Delaney Lund Knox Warren for its &£10m advertising account (MW June 24).
Poster-buying specialist Poster Publicity is poised to sign a deal with WPP Group to create a new global outdoor specialist. The independently owned Poster Publicity is to merge with WPP’s outdoor company, Portland Outdoor. It is understood that Poster Publicity’s management will be running the new company, but it is not known if there will […]
The first TV campaign by National Express comes as easyBus and Stagecoach join it on the motorways, but an image revamp may benefit all three coach operators, says Branwell Johnson
Centura Foods, the grocery arm of food giant RHM, has appointed Katherine Rose as marketing director following the departure of Sue Knight, who was poached by rival food company Premier Foods earlier this year. Rose, who takes over the role in September, joins Centura from BBC Magazines, where she has been marketing planning director since […]
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).