Burger King has shortlisted Rainey Kelly Campbell Roalfe/Y&R, Ogilvy & Mather, Miles Calcraft Briginshaw Duffy and incumbent Delaney Lund Knox Warren for its &£10m advertising account (MW June 24).
Poster-buying specialist Poster Publicity is poised to sign a deal with WPP Group to create a new global outdoor specialist. The independently owned Poster Publicity is to merge with WPP’s outdoor company, Portland Outdoor. It is understood that Poster Publicity’s management will be running the new company, but it is not known if there will […]
The first TV campaign by National Express comes as easyBus and Stagecoach join it on the motorways, but an image revamp may benefit all three coach operators, says Branwell Johnson
Centura Foods, the grocery arm of food giant RHM, has appointed Katherine Rose as marketing director following the departure of Sue Knight, who was poached by rival food company Premier Foods earlier this year. Rose, who takes over the role in September, joins Centura from BBC Magazines, where she has been marketing planning director since […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.