Burger King has shortlisted Rainey Kelly Campbell Roalfe/Y&R, Ogilvy & Mather, Miles Calcraft Briginshaw Duffy and incumbent Delaney Lund Knox Warren for its &£10m advertising account (MW June 24).
Poster-buying specialist Poster Publicity is poised to sign a deal with WPP Group to create a new global outdoor specialist. The independently owned Poster Publicity is to merge with WPP’s outdoor company, Portland Outdoor. It is understood that Poster Publicity’s management will be running the new company, but it is not known if there will […]
The first TV campaign by National Express comes as easyBus and Stagecoach join it on the motorways, but an image revamp may benefit all three coach operators, says Branwell Johnson
Centura Foods, the grocery arm of food giant RHM, has appointed Katherine Rose as marketing director following the departure of Sue Knight, who was poached by rival food company Premier Foods earlier this year. Rose, who takes over the role in September, joins Centura from BBC Magazines, where she has been marketing planning director since […]
An understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
From ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.
While some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
Tony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.