Burger King appoints Kerry Foods marketer as UK chief

Burger King is boosting its marketing team with the appointment of Sarah Power as its top UK marketer. She took up the role this week.

Power, who joins as senior marketing manager for northern Europe, will oversee the implementation of all UK advertising and marketing. She will also be responsible for ensuring it is aligned with the fast-food chain’s brand strategy. She will report to David Kisilevsky, the division’s marketing director.

Power replaces Simon Foster, who left the burger company in July last year to become marketing director at the National Magazine Company. She joins the chain from Kerry Foods, where she was responsible for the Mattessons brand.

Her appointment follows a number of changes in the senior marketing team at Burger King. In April 2005, UK marketing director Paul Reynish quit the company after less than two years, forcing it to draft in its director of product marketing in the US, Dawn Foster. Foster was appointed director of global product marketing last summer after less than a year in the role (MW May 4). She is still based in the UK.

Reynish’s exit came just a month after Andrew Brent quit as Burger King International’s chief marketing officer, after just one year.

At the end of last year, the company also decided to consolidate its £50m advertising into US agency Crispin Porter & Bogusky. It recruited former JWT board account director Charles Faircloth to handle the £11m UK business although the agency does not have an office in this country.

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