Burger King appoints top European marketer

Burger King has promoted John Schaufelberger to its top European marketer role.

He takes on the president of marketing for Europe, the Middle East and Africa, leaving his previous role as president of global product and innovation open.

Schaufelberger will be part of the Burger King EMEA leadership team tasked with “strengthening the position of the brand” in the region and integrating the global brand promise into all marketing activity.

He will work closely with the marketing directors across the region and is responsible for product marketing, product development, commercialisation and research teams.

The appointment follows the departure of former European marketing director David Kisilevsky, who left Burger King in July 2010 to join ad agency McCann Erickson, but is not a direct replacement.

Schaufelberger joined Burger King US in 2004 and is said to be “instrumental” in the chain’s turnaround.

Burger King UK marketing director Sarah Power left the chain in January without a job to go to.

Recommended

/f/u/k/TheSecretMarketer.jpg

The Secret Marketer on the importance of marketing minutiae

David Coveney

I spent much of last week catching up on admin after a week out of the office. Contrary to popular belief, marketing directors do not spend their entire life at advertising shoots or at lunch with the agency, but are often drowning in day-to-day marketing minutiae. Among the drudgery are monthly marketing spend reconciliations, purchase […]

/u/d/b/top10160.jpg

Good Housekeeping newcomer to Top 10

Rosie Baker

ABC: The paid for magazine sector continues to struggle as only three of the Top 10 actively purchased titles reported an increase in circulation last year, according to the latest ABC figures.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now