Burkitt DDB has created a fully integrated advertising campaign for Wales’s largest building society, Principality. The television, press, radio and outdoor campaign will support Principality’s new corporate identity. MediaCom North is handling planning and buying.
Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term.
Critics might scorn the fit but consumers care little about corporate ownership, and acquiring the Debenhams brand at a knockdown price helps Boohoo target more profitable customers.
The Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action.
The broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab.
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