Burkitt DDB has created a fully integrated advertising campaign for Wales’s largest building society, Principality. The television, press, radio and outdoor campaign will support Principality’s new corporate identity. MediaCom North is handling planning and buying.
BAA’s in-house media division is set to meet 20 leading brands to discuss advertising opportunities across the company’s portfolio. Media@BAA says it aims to demonstrate that it can produce tailored packages that are “more than simple two-dimensional boxes” for clients. Media@BAA brings together all the advertising and sponsorship opportunities available through BAA’s six industry partners: […]
Labour stands to lose 2 million women voters in the election, not because it does little for them but because it fails to talk to them, says James Papworth
Maher Bird Associates has strengthened its staff following recent account wins, recruiting the creative team of Sarah Pilkington, former creative group head at Clark, McKay & Walpole, and David Read, a former creative head at Proximity. Paul Vallois has been recruited from Baber Smith as business development director.
Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term.
Critics might scorn the fit but consumers care little about corporate ownership, and acquiring the Debenhams brand at a knockdown price helps Boohoo target more profitable customers.
The Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action.
The broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab.