Burkitt DDB reveals first ads for Tio Pepe fino sherry

Burkitt DDB has unveiled its first advertisements for Tio Pepe fino sherry since being awarded the business by distributor First Drinks earlier this year (MW February 7).

The ads encourage people to enjoy a glass of Tio Pepe before dinner, with the tag line ‘food tastes better after a Tio Pepe’. The campaign, which will cost £750,000, will run from June to October and will appear in a mix of national newspapers, consumer and in-store magazines to reach the ABC1 25to 44-year-old target market.

Further brand awareness over the summer will be targeted at radio advertising on Heart, Virgin and News Direct.

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