Burton’s Biscuits takes Wagon Wheels relaunch message in-store

In-store activation is playing a vital role in Burton’s Biscuits’ relaunch of the iconic Wagon Wheels brand.

Wagon Wheels

The end of this month sees the launch of Choccie Dodgers accompanied by innovative in-store media, including talking shelf barkers.

David Costello, category and activation controller at Burton’s Biscuits, will be taking to the stage at the In-Store Show at Marketing Week Live in June to explore how to engage shoppers with new product development.

His session is under the banner ‘Delivering Successful In-Store Execution of NPD across Major Retailers and Increasing Shopper Engagement via launch of NPD’.

Burton’s Biscuits in-store activity supports an innovative £2m TV campaign based around a talent contest between the Jammie, Toffee and Choccie monkeys.

There will be two further innovation launches within its core brands later in the year.

The In-Store Show, part of Marketing Week Live, takes place at London Olympia on 27 and 28 June and is free to attend for registrants. Find out more here.

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