Bus operator brings Aegis on board for 1m brief

Aegis Media has been appointed to handle the media strategy, planning and buying of easyBus.co.uk.

The brief, estimated to be worth in the region of 1m, includes press and digital activity. Aegis will work across all media and EU markets and will help the company raise awareness of its low-cost airport transfer service.

EasyBus recruited former Monarch marketer Jonathan Crick as chief executive last November. He replaced Vasant Mistry.

It appointed Derek Wilson as head of marketing in August. Wilson, who previously held senior marketing positions at uSwitch.com and Cahoot internet bank, joined from Sky/Picnic where he was senior customer acquisitions manager.

EasyBus was launched by Sir Stelios Haji-Ioannou’s easyGroup in 2004 and operates fast airport transfers between central London and Stansted, Gatwick and Luton airports. Tickets are operated on a yield management system and are cheaper the earlier they are booked.

Crick says: “Aegis Media impressed us with its media expertise and innovative ideas for growing our business.”

Aegis is set to post full-year results tomorrow (Thursday).


Commercial TV must diversify or die

Marketing Week

Last year there was a flurry of positive stories about the health of TV. Thinkbox’s Tess Alps pointed out that the much-feared time-shift technology had actually led to 14% increases in viewing in those homes with the boxes, while James Appleby of Mediaedge:cia declared: “Television is not – as some pundits have suggested – dead […]

Aegis to report rise in profits say analysts

Marketing Week

Aegis Group, owner of Carat and Vizeum, is likely to post an increase in pre-tax profit for last year but its exposure to the US motor industry leaves 2009 earnings vulnerable, according to analysts. The marketing services group reports full year preliminary results tomorrow (March 19) with analysts forecasting pre-tax profit of £145m to £150m, […]


    Leave a comment