Bush camp goes to war on the roses

It looks as if the Diary is going to have to revise its opinion of hippies – the Establishment really is afraid of Flower Power. At last week’s Marketing Society dinner, held at London’s Grosvenor Hotel, representatives of start-up agency Isobel were to be seen handing out lovely pink roses to women attendees.

Although the event’s official sponsors were, understandably, miffed, Isobel was allowed to continue until another hotel guest – an aide to the visiting US president – decided that they were a security threat.

The Diary can only speculate that the pink roses were providing cover for the reds to get under the bed. Unless, perhaps, Bush’s aide was merely fed up with having to deal with little pricks…


Boots retail marketing chief in return to Masterfoods

Marketing Week

Boots retail marketing director Mark Johnson has returned to his previous post at Masterfoods after less than a month in the job. Johnson was Masterfoods European marketing director for flagship brands Pedigree and Whiskas before being poached by Ann Francke, Boots former strategic marketing director, who was ousted last month by incoming chief executive Richard […]

MW launches ViewPoints

Marketing Week

Marketing Week is launching Viewpoints, a freestanding supplement containing thought-provoking essays written by leading industry figures. The first issue, out this week, focuses on design and brand consultancy.


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