Business outcomes and memories not clicks: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From P&G’s advice to prioritise business outcomes to why memories matter more than clicks, it’s been a busy week. Here is my take.
The gathering storm
I was in Cannes for the Festival of Creativity this week. That makes me very privileged. I was lucky enough to meet some fantastic people and take part in some insightful discussions.