The Big Shot: A Content State of Mind
Marketing Week PartnerAdvertisement feature
Content marketing is evolving and can deliver results if executed well, but brands need to have clear objectives, a connected media and distribution strategy and relevant content to succeed.
Mobile accounts for a fifth of Argos’ total sales
Sarah VizardSales from mobile phones and tablets made up more than fifth (21 per cent) of Argos’ sales in its first quarter as the retailer’s digital transformation plan continues to take hold.
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FIFA sponsors break silence over Qatar World Cup row
Seb JosephFIFA sponsors Adidas, Coca-Cola, Hyundai, BP and Visa have joined Sony in demanding the organisation investigate its controversial decision to award the 2022 World Cup to Qatar, fearing the “negative tenor” around corruption allegations is damaging their brands. Moves that demonstrate sponsors are more willing to take an ethical stance to protect their reputation, according to sponsorship experts.
Why you should consider a marketing apprenticeship
Charlotte RogersFor the first time, the marketing industry can provide an apprenticeship offering that goes from A Level to Master’s degree as it looks to show the value of alternative routes into the industry.
Here’s what I hope will change in 2020
Helen EdwardsA change of decade carries with it a weight of hopes and predicted changes. Here’s my wish list of the ways I hope marketing will be better in 2020.
Winners, losers and those who dared to be different in 2019
Russell ParsonsThe end of the year is a time for reflection, and for looking back at what we can learn from the brands that stood out in marketing in 2019.
Marketing Week Explores: The best campaigns of 2019 and 2020 trends
Marketing Week ReportersIn the latest edition of the Marketing Week Explores podcast, we look back at the best campaigns of the past 12 months and offer our predictions for the biggest marketing trends for 2020.