The Big Shot: A Content State of MindMarketing Week Partner
Advertisement feature Content marketing is evolving and can deliver results if executed well, but brands need to have clear objectives, a connected media and distribution strategy and relevant content to succeed.
Mobile accounts for a fifth of Argos’ total salesSarah Vizard
Sales from mobile phones and tablets made up more than fifth (21 per cent) of Argos’ sales in its first quarter as the retailer’s digital transformation plan continues to take hold.
FIFA sponsors break silence over Qatar World Cup rowSeb Joseph
FIFA sponsors Adidas, Coca-Cola, Hyundai, BP and Visa have joined Sony in demanding the organisation investigate its controversial decision to award the 2022 World Cup to Qatar, fearing the “negative tenor” around corruption allegations is damaging their brands. Moves that demonstrate sponsors are more willing to take an ethical stance to protect their reputation, according to sponsorship experts.
Inflation is falling but do marketers have cause for optimism?Rachel Lawler
Inflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
‘We had been playing it too safe’: Morrisons CMO on its brand revampNiamh Carroll
Morrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
From M&S’s turnaround to the reframing of Peloton: Your Marketing WeekRussell Parsons
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the BBC’s brand plans to Oatly’s positioning, it’s been a busy week. Here is my take.
Fake ads are on the rise – good or bad, brands need to call it outRory McEntee
The line between real ads and copycats is being deliberately blurred, argues Gymbox’s brand and marketing director Rory McEntee.