Butchers launches Olli for cats
Butchers, the pet care brand, is launching a new dry cat food brand called Olli. The product will be launched this week, exclusively in Tesco.
Why brands must be ‘mindful’ of product placement in the age of star power
Manny PhamAnalysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Boots, Mars and NatWest among brands competing in industry ‘Sprintathon’
Michaela JeffersonBrands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
‘Food can be a force for good’: Morrisons launches first ad as part of new brand positioning
Lucy TesserasWith its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.
‘We need to solve problems for customers’: Tesco’s CEO on the future of rapid delivery
Michaela JeffersonTesco is expanding trials of rapid delivery service Whoosh and its partnership with Deliveroo after recording a 22.2% growth in online grocery sales, as the supermarket doubles down on its value and convenience proposition.
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