Butlins is ending its three-year sponsorship of the Swimathon next month. Organiser Limelight Projects is looking for a new sponsor for the event, valued at &£1m, to take up the event package in time for its 20th anniversary.
Worcestershire Sauce-manufacturer launches campaign in wake of Sudan 1 cancer scare
Horny Goat Weed is not the title of a book for small children, promoting the benefits of bladder-control through a charming cornucaprine allegory. And while it is an anagram of “hot woad energy”, that’s not why it is to be feared. The real reason the Diary is very worried, after the innocuous-looking jar appeared in […]
COI Communications’ shortlist for its £20m radio buying account is Carat, MindShare, Starcom, Zenith Optimedia and incumbent OMD.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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