Butlins is ending its three-year sponsorship of the Swimathon next month. Organiser Limelight Projects is looking for a new sponsor for the event, valued at &£1m, to take up the event package in time for its 20th anniversary.
Worcestershire Sauce-manufacturer launches campaign in wake of Sudan 1 cancer scare
Horny Goat Weed is not the title of a book for small children, promoting the benefits of bladder-control through a charming cornucaprine allegory. And while it is an anagram of “hot woad energy”, that’s not why it is to be feared. The real reason the Diary is very worried, after the innocuous-looking jar appeared in […]
COI Communications’ shortlist for its £20m radio buying account is Carat, MindShare, Starcom, Zenith Optimedia and incumbent OMD.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.