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E-marketing a victim of war against spam

Marketing Week

Last month’s e-volve (MW June 26) reported that MPs have launched an all-party “spam summit” in an attempt to combat the problem of unsolicited e-mail. But where does this leave the multi-million pound e-mail marketing industry? Legitimate e-mail marketing and spam are worlds apart. But the unfortunate fact is that they are repeatedly thrown into […]

Grey lands £10m Air Miles brief

Marketing Week

Air Miles, which is transforming itself from a loyalty scheme into a broader travel service brand, has taken its £10m advertising and below-the-line business from TBWA/London and handed it to Grey London ahead of its relaunch. The relaunch of Air Miles will take place later this year. The £10m figure represents a doubling of spend […]

RHM Bakeries centralises marketing

Marketing Week

Bakery and flour milling company RHM Bread Bakeries is reorganising its marketing team around a central marketing strategy, which will affect all brands across its flour, bread and part-baked businesses. Simon Foster, plant marketing manager for Hovis, has been promoted to head of marketing for all of the Hovis brand and Paul Brixey, the former […]

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