Publicis has created a press and outdoor campaign to promote Buxton mineral water’s support of the Wimbledon tennis tournament. The ads carry the strapline ‘Preserving Britain’s purity’ and will be supported by in-store promotions.
Manchester Airport has appointed Clive Tilley to the new position of head of marketing to help it in its battle for business against regional rival Liverpool John Lennon Airport. Tilley has worked within National Express Group’s train divisions for the past six years. He began at Midlands Mainline as head of marketing in 1997, moving […]
The Guardian is publishing a 60-page Wimbledon supplement on Monday (June 16). It will be supported by a marketing campaign taking in television, radio, press and an interactive Web game.
Yorkshire Butter, owned by Arla Foods, has announced that TV presenter Richard Whitely will be the new face of the brand.
To maintain trust, comply with regulations and offer more effective personalisation, brands should offer consumers a variety of opportunities to communicate which kinds of content they want to see, when they want to see it.
With the furlough scheme coming to an end, businesses looking to cut costs in the absence of recovering revenues are planning to do so at least in part by cutting jobs.
The car manufacturer’s UK marketing boss believes brands cannot and should not go dark during a recession, especially in the auto industry where long-term planning is key.
Budgets contracted at the fastest pace since the IPA Bellwether began more than 20 years ago, with all areas of marketing impacted.