Publicis has created a press and outdoor campaign to promote Buxton mineral water’s support of the Wimbledon tennis tournament. The ads carry the strapline ‘Preserving Britain’s purity’ and will be supported by in-store promotions.
Manchester Airport has appointed Clive Tilley to the new position of head of marketing to help it in its battle for business against regional rival Liverpool John Lennon Airport. Tilley has worked within National Express Group’s train divisions for the past six years. He began at Midlands Mainline as head of marketing in 1997, moving […]
The Guardian is publishing a 60-page Wimbledon supplement on Monday (June 16). It will be supported by a marketing campaign taking in television, radio, press and an interactive Web game.
Yorkshire Butter, owned by Arla Foods, has announced that TV presenter Richard Whitely will be the new face of the brand.
The Zoological Society of London, which owns London and Whipsnade zoos, is hoping a two-pronged marketing strategy focused on families and fellows can help it attract the donations it needs to survive the coronavirus crisis.
It’s not enough to create content to lure sales leads, you need to understand how warm they are and to tailor their journey to their interests.
A total of seven brands have been nominated for Brand of the Year, with the winner to be announced at the Marketing Week Masters awards in September.
The shortlist for the Marketing Week Masters awards Brand of the Year has been revealed, and here’s your chance to have a say in who wins.