Buy and fly! launches branded credit card

Irish reward scheme buy and fly! is launching a branded credit card, which will offer users extra points for using the card.

The card, which is being launched with MBNA Europe Bank, will give cardholders one buy and fly! point for every 10 Euros spent along with an additional 500 points when they make their first purchase with the card. Users could also use it to buy goods at buy and fly! partners, which include Tesco, or with the buy and fly reward card at 02 stores or Choice Hotels, to earn double points.

Colin Gibson, chief executive of Landround, which owns buy and fly!, says: "This year will be a significant year for the development of buy and fly! in Ireland, and we are delighted to enhance the programme further with the launch of the card."

There has been a trend over the past year towards the launch of branded pre-paid credit cards. Media owner Emap launched a range of cards under brands including Bliss and Magic last year.