London brewer Fuller Smith & Turner is to use TV for the first time to advertise its flagship brand London Pride. The TV campaign, through Media Solutions and Doner Cardwell Hawkins, continues the ‘Whatever You Do, Take Pride’ press and poster campaign, which highlights the appropriate way to behave and has been dubbed ‘Men Behaving Well’. It will be backed by more poster advertising as part of a 2m spend on London Pride this year. The campaign will be shown for four weeks on Carlton and Channel 4.
Tesco is understood to have parted company with its first director of financial services, Stuart Castledine. He was brought in from Bristol & West Building Society in August to run the supermarket’s ill-fated tie-up with NatWest Bank. A Tesco spokesman was unable to confirm whether Castledine is still working for the chain while its reception […]
Virgin Rail has handed Rainey Kelly Campbell Roalfe the 5m brief to launch its telephone booking centre and promote the InterCity West Coast and Cross Country Trains rail services. Rainey Kelly won the account after Virgin sent out a written brief to eight agencies, understood to include Doner Cardwell Hawkins, HHCL & Partners, Duckworth Finn […]
Major advertisers such as Procter & Gamble are understood to be considering breaking ranks with the Incorporated Society of British Advertisers (ISBA) in support of ITV’s plans to merge its airtime sales operations.
The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.