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London brewer Fuller Smith & Turner is to use TV for the first time to advertise its flagship brand London Pride. The TV campaign, through Media Solutions and Doner Cardwell Hawkins, continues the ‘Whatever You Do, Take Pride’ press and poster

London brewer Fuller Smith & Turner is to use TV for the first time to advertise its flagship brand London Pride. The TV campaign, through Media Solutions and Doner Cardwell Hawkins, continues the ‘Whatever You Do, Take Pride’ press and poster campaign, which highlights the appropriate way to behave and has been dubbed ‘Men Behaving Well’. It will be backed by more poster advertising as part of a 2m spend on London Pride this year. The campaign will be shown for four weeks on Carlton and Channel 4.

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