C4 lures C5 advertising chief

Channel 4 has again raided the Channel 5 marketing department, this time to poach Polly Cochrane, its head of advertising and promotions, to work with former C5 marketing director David Brook.

Cochrane’s new post of controller of marketing (on and off air) has been set up to alleviate some of the pressure on Brook, C4’s director of strategy and development. He has responsibility for C4’s marketing, as well as the development of the channel’s digital services.

Cochrane will co-ordinate the marketing of the main channel and the new digital station. This will include paid off-air advertising and promotion of the stations, on-air trailers and the channel’s idents.

Before joining C5 two years ago, Cochrane spent three years at Guardian Media Group, most recently as manager of product development.

Wendy Lanchin remains as C4’s head of marketing. She will focus on the long-term branding of the channel’s key programmes including The Big Breakfast, C4 News and Brookside.


Shell: Don is more than ‘disgruntled’

Marketing Week

I am writing in response to Alan Mitchell’s article about the key to loyalty card survival (MW May 14). He mentioned Shell’s aspiration to reach 8 million members within a year “legal battles with disgruntled sales promotion agencies permitting” – a reference to our High Court action against Shell. “Disgruntled” is not the description I […]

US new media gency Razorfish lands CHBi

Marketing Week

CHBi, one of Britain’s first and biggest new media agencies, is to be bought outright by one of the US’ best known new media agencies, Razorfish, on June 1. CHBi, which has built its annual turnover to 2m since launch three years ago and now employs 28 staff, will operate under the banner CHBi Razorfish. […]

Leagas Delaney fired from 2m Guardian

Marketing Week

The Guardian is putting its 2m creative advertising account out to tender following an acrimonious split with Leagas Delaney, its agency of seven years. Bruce Haines, Leagas Delaney chief executive, says: “We are proud to have contributed to The Guardian’s success over the past seven years. To say we are distressed and angry at the […]


    Leave a comment