Cable & Wireless to sponsor the 2007 Cricket world cup
Cable & Wireless, the telecoms firm, has signed a deal to sponsor the 2007 Cricket World Cup.
Cable & Wireless, the telecoms firm, has signed a deal to sponsor the 2007 Cricket World Cup.
It may be tainted, but don’t underestimate the power of brand love
Mark RitsonAlthough the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
‘A match made in heaven’: Brands on joining forces with women’s sport
Charlotte RogersAttracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
Best practice guide unveiled to tackle ineffective briefs
Niamh CarrollWith 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
NatWest CMO Margaret Jobling appointed ISBA president
Niamh CarrollISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
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