Cadbury appoints UK marketing director

Cadbury Trebor Bassett has promoted Louise Cooke to marketing director following Nick Fell’s move to a global commercial role.

Cooke has worked for the company since 1986 and was previously head of commercial strategy, a position she held for 14 months. She has also been head of marketing for Trebor Bassett brands and marketing controller for Butterkist, where she oversaw the brand’s relaunch.

Cooke’s step up is the result of Fell’s promotion to president for global commercial strategy after the company bought Adams for &£2.7bn. Cooke will report to the managing director, although the post is vacant following Andrew Cosslett’s promotion to president of Cadbury for the European, Middle East and Africa region. A spokesman for Cadbury Trebor Bassett says a replacement will be announced shortly.

This week the company came under fire from the British Dietetic Association (BDA) for its sponsorship of the Youth Action Trust programme, which is aimed at promoting the benefits of sport. The BDA claimed the link could send out mixed messages to young people about foods that are high in fat and sugar. Cadbury hit back, saying it was genuinely concerned about inactivity in children.

Cadbury Trebor Bassett also sponsored last year’s Commonwealth Games and sponsors record-breaking athlete Paula Radcliffe.

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