Cadbury boasts of ‘outstanding performance’ in updated takeover response

Cadbury has updated the details of its response document to Kraft’s £10.2bn takeover, claiming it fails to recognise the confectioner’s “outstanding financial performance for 2009”.

The UK’s leading confectionary brand has again urged shareholders to shun US food giant Kraft’s “derisory” hostile bid as it reported good growth across its chocolate, sweets and gum divisions despite “mixed” trading conditions.

Though full numbers were not published, the company says it saw “a strong second half revenue growth performance and another year of significant margin improvement.”

In particular, it underlined its strong presence in emerging markets which first attracted takeover interest. Cadbury said sales in these markets were up 9% during the year, much quicker than the 2% advance seen in still-struggling developed countries.

Sales of chocolate – accounting for almost half of revenues – were up 7%, while sales of sweets such as Bassett’s Liquorice Allsorts were up 5%.

Based on these facts, Cadbury says Kraft’s offer is “even more unattractive”.

Roger Carr, chairman of Cadbury, re-iterates: “Kraft’s Offer is even more unattractive today than it was when Kraft made its formal offer in December. Our 2009 performance is ahead of our previously upgraded expectations and we have excellent momentum going into 2010.”

“Kraft’s offer is very significantly below all comparable transactions in the sector; applying any of the comparable multiples would imply a price per share far above Kraft’s offer. Over half the offer consideration is in the form of Kraft shares, exposing our shareholders to Kraft’s low growth conglomerate business model, its long history of underperformance and its track record of missed targets.”

“Don’t let Kraft steal your company with its derisory offer.”

Hershey is considering launching a solo takeover bid for Cadbury in a last-ditch attempt to rival Kraft’s revised offer for the UK confectionery brand after Ferrero walked away from joint-bid talks

Kraft’s planned revised bid for a £10.2bn takeover is now the only confirmed bid for Cadbury. It was initially made in December and has been ongoing since September.

Kraft Foods chief executive and chairman Irene Rosenfeld, has strongly rebuffed Cadbury’s  arguments.

She says: “As we complete our turn-around, we’re delivering high-quality earnings growth, despite the difficult economic environment. As a result, we’re well positioned to deliver sustainable top-tier performance, with or without Cadbury.”

Business secretary Peter Mandelson is expected to add his weight to union calls for Cadbury shareholders to resist Kraft Foods’ bid.

Unite, Britain’s biggest trade union, said in a briefing note that nearly 30,000 jobs were at risk if the debt-laden Kraft wins, and urged Cadbury investors to put the wider public interest ahead of price.

It argues that Kraft’s ownership of Cadbury could put at risk 7,000 jobs directly and at least 20,000 more in the supply chain, and says Kraft has declined to give any assurances over jobs and investment.

Cadbury can still give more details on its 2009 results after Britain’s stock market closes on January 14, while Kraft has until January 19 to raise it bid, and Cadbury investors have until February 2 to respond to Kraft’s offer.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now