Cadbury enters the Danger Zone

Cadbury has launched the latest online music video for its Keep Singing Keep Team GB Pumped Olympic campaign.

The video features a cover of Kenny Loggins’ Danger Zone from the 1986 soundtrack of Top Gun.

It features Olympic and Paralympic hopefuls involved in racquet sports Darius Knight, Jordanne Whiley, Imogen Bankier, Ross Hutchins, Colin Fleming, Chris Adcock, Sarah Walker, Peter Mills, Aaron McKibben and Louise Hunt.



Don’t let price arrest DM’s progress

Russell Parsons

The IPA’s quarterly temperature taking of the marketing industry underlined what direct marketing’s cheerleaders had been saying for some time: DM is flourishing in these straitened times. Its success, however, could come under threat if a series of portentous warnings about the impact of proposed changes to the regulation of mail services are to be […]


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