Cadbury launches pampering range
Cadbury is diversifying into beauty products by launching a range of Dairy Milk branded pampering products.
The chocolate maker is partnering with beauty brand Anatomicals to launch the range to promote the introduction of three new flavours for its Bliss chocolate bar.
The Bliss Chocolate Truffle Bath Creme, Hazelnut Exfoliating Wash and Toffee Body Butter will be exclusively available through Asos online and John Lewis on the high street.
The range supports Dairy Milk Bliss bar’s positioning as “the world’s most pampered chocolate bar”.
Cadbury is introducing Chocolate Truffle, Hazelnut Truffle and Toffee Truffle variants of the Dairy Milk Bliss bar, which launched in September last year.
Cadbury is also introducing a larger “ten chunk” 110g bar size.
The launch will be supported by an integrated outdoor, press, in store and PR campaign targeting 35 to 44 year old women. The creative campaign was developed by Fallon. Media planning and buying has been handled by Phd.
Cadbury is also poised to launch an advertising campaign for its recently launched bite-size chocolate product Chocos.
