Cadbury is planning a praline variant of its Flake brand. The product, Flake Praline, will be available later this year. It comes weeks after Cadbury announced it was launching a boxed version called Flake Moments.
Channel 4 is looking for a sponsor for its comedy shows that include Bo’ Selecta!, Peep Show and The Last Chancers.
Caroline Parry (MW May 13) is right to be sceptical about the mainstream potential of interactive TV betting. The Department of Culture Media and Sport’s figures show the public is still against gambling, but supports lotteries and bingo, which is viewed differently. The industry’s response must be to make gambling more like these socially acceptable […]
Leo Burnett chief executive Bruce Haines has denied continuing industry speculation that he will join Grey Worldwide as group chief executive.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.