Cadbury plans new flake brand

Cadbury is planning a praline variant of its Flake brand.

Cadbury is planning a praline variant of its Flake brand. The product, Flake Praline, will be available later this year. It comes weeks after Cadbury announced it was launching a boxed version called Flake Moments.

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Turn gambling into gaming

Marketing Week

Caroline Parry (MW May 13) is right to be sceptical about the mainstream potential of interactive TV betting. The Department of Culture Media and Sport’s figures show the public is still against gambling, but supports lotteries and bingo, which is viewed differently. The industry’s response must be to make gambling more like these socially acceptable […]