Lucozade Sport preps £10m ad drive with Steven Gerrard

Seb Joseph

Lucozade Sport is putting Liverpool FC’s Steven Gerrard and grassroots athletes at the heart of a £10m advertising campaign to introduce a fresh product benefit claim after it was forced to amend its message following censure from the ad watchdog.


Top 5 Sochi 2014 ambush marketing stunts

Seb Joseph

After the marketing controversies that came up during the last Summer Games in London it would appear non-sponsors have learnt from those that escaped the International Olympic Committee’s (IOC) attention in terms of ambushing this year’s Winter Olympics. Marketing Week picks out the top five most memorable examples of how ambush marketers have looked to flout the rules in Sochi.


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