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M&S marketing goes digital first

Sarah Vizard

Marks and Spencer is shifting its marketing approach to digital first, launching campaigns online before they appear on TV or in print as it looks to better engage with its customers.

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Gaming brands to see social as rival to TV

Ronan Shields

Facebook and Twitter are positioning themselves as brand building platforms to “rival TV” and ideal platforms for reaching dual screeners, as gaming brands reconsider how they allocate their marketing budgets in pursuit of high value smartphone and tablet users. 

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