Cadbury Schweppes has reported a ten per cent increase in pre-tax profits to £344m for the first six months of 2005. Like-for-like sales increased by seven per cent in the confectionery division and four per cent in the beverages arm over the period.
Traditional point-of-purchase communication tools such as internal and external floor graphics have become increasingly sophisticated in recent years (Marketing to look down on, MW July 14). For marketers and shop managers, this should not be ignored. In the past, stores may have shied away from using floor graphics because they looked tatty, left glue residue […]
SABMiller, owner of such premium beers as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Castle Lager, is ringing the changes. Its purchase last week of a controlling stake in South American brewer Bavaria for $7.8bn (&£4.5bn) has turned SABMiller into the second-largest brewer by volume in the world, behind InBev. It inherits a […]
While it may be true that TV is no longer the premier medium for brand building (Are marketers turned off by television?, MW July 14), it is unfair to establish that new media and radio are the way forward. New media are coming under massive pressure from legislation and the effects of past under-regulation. Under […]
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.