Cadbury Schweppes is reviewing its production of super-size chocolate bars and is developing a chocolate bar made with skimmed milk. The news comes after Marketing Week revealed that it plans to launch wafer-thin chocolates called Snaps this autumn (MW last week).
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.
The beer company’s UK marketing director says sustainability in product design must go much further than just packaging.