Cadbury Schweppes to sell European drinks division
Cadbury Schweppes has confirmed that it is planning to sell its European drinks division. It includes the Schweppes, Orangina and Oasis brands.
Cadbury Schweppes has confirmed that it is planning to sell its European drinks division. It includes the Schweppes, Orangina and Oasis brands.
Wickes, the DIY retailer, has shortlisted Carat, Mediaedge/CIA, BJK&E, MediaCom, BLM and OMD for its £6.
CanWest, the Canadian media company, has won the FM licence for the Solent region with an adult alternative station. Original 106 will play album-led tracks and local news.
All eyes will be on the Oval this week as England’s cricket team go into the fifth Test against Australia needing only to avoid defeat to regain the Ashes. The media has been ramping up its cricket coverage. However, William Hill seems a little less keen to jump on the bandwagon. Until recently, the bookmaker […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.