Cadbury spins new gold for Olympics campaign

Cadbury is launching an online music video featuring a remix of Spandau Ballet’s Gold by Paul Oakenfold and Olympic BMX hopeful Shanaze Reade as part of Keep Singing Keep Team GB Pumped campaign.

/y/q/h/cadburygold.jpg

The video, created by Hypernaked, features members of the public singing along to the song via its campaign site. It is the fourth in a series of six planned online music videos the brand is preparing.

The next track will be Danger Zone, from the Top Gun soundtrack. Cadbury is currently recruiting fans via Facebook to take part and appear in the next video.

The campaign is part of Cadbury’s London 2012 Olympic sponsorship activity and aims to encourage the public to lend support to the British Olympic and Paralympic teams by singing inspirational songs.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now