Cadbury surprises walkers with Joyville unicorn alpacas
If you go down to the woods today, you’re sure of a big surprise… a Cadbury Joyville unicorn alpaca probably wasn’t the surprise you were expecting though.
https://www.youtube.com/watch?v=ryb4CMtj7y4
Cadbury’s latest experiential activation for its Joyville campaign shows walkers captured on hidden cameras stumbling across a “magical Cadbury-giving tree”, gold confetti and two charming unicorn alpacas.
The video was created by Publicis Dublin.
