Cadbury surprises walkers with Joyville unicorn alpacas

If you go down to the woods today, you’re sure of a big surprise… a Cadbury Joyville unicorn alpaca probably wasn’t the surprise you were expecting though.

https://www.youtube.com/watch?v=ryb4CMtj7y4

Cadbury’s latest experiential activation for its Joyville campaign shows walkers captured on hidden cameras stumbling across a “magical Cadbury-giving tree”, gold confetti and two charming unicorn alpacas.

The video was created by Publicis Dublin.

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