The venue will host the sailing competition at the London 2012 Olympic Games and Paralympic Games. As part of its sponsorship, Cadbury will have a close link with both the elite stars and grass root level sailors who will be training and competing from the venue.
Sports participants and spectators at the Weymouth and Portland National Sailing Academy will be offered Cadbury products available all year round, under the sponsorship teams.
In October 2008, Cadbury signed up as a sponsor of the London Olympics and will provide all confectionery and ice cream sold at venues and within the Olympic Park.
John Tweed, chief executive of the Weymouth and Portland National Sailing Academy, says: “The Weymouth and Portland National Sailing Academy team are very inspired by Cadbury’s new involvement at this international sailing venue and we are looking forward to incorporating a fun sporting spirit into future events and legacy programme activities.”
A Cadbury spokesperson adds: “We are delighted to link with such a venue, a venue that is set in the Centre of the Jurassic coast and is the only Natural World Heritage site on the UK mainland. The work that the non profit making Weymouth and Portland National Sailing Academy does with the local community matches our Cadbury values and we are delighted to have a five year partnership with the Academy as they build on their world class facilities.”
Cadbury shareholders have until tomorrow to endorse Kraft’s approved takeover bid of £11.9bn.
John Lewis is expected to confirm its Olympic sponsorship deal later today (February 1) .