Cadbury unveils Christmas soap idents

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Cadbury will roll out its first Christmas idents for Coronation Street this week.

The campaign supports its seasonal products and continues the “Behind the Scenes” drama theme.

The idents, created by Publicis, promote the Cadbury Roses Tin, Cadbury Roses Luxury Collection and Cadbury Stocking products. As in the previous idents, the cast based on a fictitious set engage in a mixture of on screen acting and off-screen drama. The Christmas idents see the characters getting into the Christmas spirit.

Last month it was announced that Cadbury is to end its ten-year association with the ITV soap. It will sponsor Coronation Street until a replacement is found.

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