The “Flake girl” is returning to television screens this week, as the Cadbury-owned Flake brand launches its biggest ad campaign for five years.
The campaign, created by Publicis, is backed by a £5m spend and breaks this Friday (February 9) across cinema and TV.
The ad, which retains its iconic theme tune, was shot by Hollywood director Jake Scott, the son of Oscar-nominated director Ridley Scott.
It stars actress and model Alyssa Sutherland, and Cadbury says it will focus on the unique way of eating a Cadbury Flake: peeling back the wrapper and enjoying the “crumbliest, flakiest chocolate”.
The return of the Flake girl follows a five-year absence from UK screens.
A Cadbury spokesman says it made sense to bring her back as she is “so well loved by the British public”.
The campaign, first launched in 1959, was recently voted the “nation’s favourite ad” by ITV viewers.