Cadbury’s Flake girl returns to TV screens

The “Flake girl” is returning to television screens this week, as the Cadbury-owned Flake brand launches its biggest ad campaign for five years…

The “Flake girl” is returning to television screens this week, as the Cadbury-owned Flake brand launches its biggest ad campaign for five years.

The campaign, created by Publicis, is backed by a £5m spend and breaks this Friday (February 9) across cinema and TV.

The ad, which retains its iconic theme tune, was shot by Hollywood director Jake Scott, the son of Oscar-nominated director Ridley Scott.

It stars actress and model Alyssa Sutherland, and Cadbury says it will focus on the unique way of eating a Cadbury Flake: peeling back the wrapper and enjoying the “crumbliest, flakiest chocolate”.

The return of the Flake girl follows a five-year absence from UK screens.

A Cadbury spokesman says it made sense to bring her back as she is “so well loved by the British public”.

The campaign, first launched in 1959, was recently voted the “nation’s favourite ad” by ITV viewers.

Recommended

Deadline for MCCA Best votes draws near

Marketing Week

Sainsbury’s, Eurostar and Transport for London are among the brands shortlisted for the Marketing Communication Consultants Association (MCCA) Best Awards 2007 – backed by Marketing Week – which recognise outstanding marketing achievement. To see the full shortlist, visit the “Best Awards 2007” under www.mcca.org.uk. Readers can cast their vote to decide the winners in the […]

Sure for Women to relaunch with 9m campaign

Marketing Week

Unilever is backing the relaunch of its market-leading Sure for Women deodorant brand with a £9m marketing push. The home and personal care giant is rolling out new pack designs featuring a more “feminine shape” and has reformulated across the core Sure for Women range and its Crystal range of “anti-white” marks deodorants. The new […]

What could the bid for Sainsbury’s mean for its marketers?

Marketing Week

A bid for J Sainsbury from the private-equity consortium of CVC, Blackstone and Kohlberg Kravis Roberts (KKR) or a rival bidder could have serious ramifications for the supermarket’s marketing arm which, like the rest of the business, is likely to be subject to a rigorous cost effectiveness review following a change in ownership. There are […]

Comments

    Leave a comment