As marketers, we are clearly interested in who our customers are. We care about who owns, and has control over, our customer data. The rise of digital channels offers new opportunities to capture customer data and, indeed, different kinds of data such as behavioural or social signals.
The world’s largest smartphone manufacturers Apple and Samsung showed signs that mobile is no longer an emerging technology or media platform in their latest results. So where do we look now for innovation?
For most brands the art of listening to social network conversations is in its infancy and there are questions over how much they reflect wider consumer behaviour.
As it launches its first product-focused campaign to drive awareness and consideration, head of brand Rachel Kerrone explains why Starling will not use an “off the shelf” approach to advertising.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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