Café Met, the milk-based drink from Arla Foods, is sponsoring Jazz FM’s Late Lounge and Hed Kandi sessions for three months and will be developing a special summer music event with the radio station.
Café Met, the milk-based drink from Arla Foods, is sponsoring Jazz FM’s Late Lounge and Hed Kandi sessions for three months and will be developing a special summer music event with the radio station…
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.