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Diet Coke With Lemon to sponsor Will & Grace

Marketing Week

Coca-Cola Great Britain’s Diet Coke With Lemon is to sponsor the next two series of Channel 4 comedy Will & Grace, the first of which begins on October 31. The deal has been brokered by Vizeum and animated break bumpers devised by Lowe & Partners.

A matter of course

Marketing Week

Learning on the job has long been the recognised way in sales promotion, with education-based training treated with suspicion and even disdain. But colleges, the ISP and MCCA are taking steps to make sure that this is no longer the case, says

Family creates digital and new media division

Marketing Week

Family, the Edinburgh-based agency, has created a digital and new media division to be headed by James Oliver, the founder of lastorders.com. The agency has also created a research and strategic planning unit called Mindshift, headed by former Faulds planning director Ben Leonard.

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