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How CALM is using ‘targeted’ messaging to raise awareness on youth suicide
Mental health charity CALM is targeting ‘trusted adults’ to tackle the rising problem of youth suicide as it looks to ‘resonate’ with different audiences.
CALM (Campaign Against Living Miserably) credits “targeting specific audiences” as key to its success in helping effectively spread its message about suicide prevention.
The mental health charity rebranded in 2021 from being solely focused on male suicide in order to speak to a broader audience, but its CEO Simon Gunning still believes campaigns need to be focused in order to be successful.
