The TV campaign, talking up the freshness of its beers, is part of a wider push to make Camden Town Brewery a household name.
Camden Town Brewery is launching its first national TV campaign in a bid to drive awareness, as the beer brand strives to become a household name.
Lion Little World Beverage’s marketing director wants the company to be a top three craft beer brand by 2023 and he believes the way to do that is distancing itself from the sector’s “pretentious image”.
Heineken’s beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if it is to drive future growth, as he reflects on the launch of Birra Moretti’s first global campaign.
Malibu saw “exceptional growth” in the last 12 months and “rejuvenated” interest in the brand thanks to product innovation and its long-term marketing strategy.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.