Camelot International Services, the company set up by the National Lottery operator last August to promote Camelot’s services worldwide (MW November 1 1996), has recruited its first chief.
Mike Allen, a regional sales boss for Camelot, has been appointed head of corporate development. He will head a team, initially comprising three staff, to look for overseas markets where Camelot can run lotteries.
A Camelot spokeswoman claims Camelot International was set up to offer advice to overseas companies on organising their own lotteries, and that it is at present an inactive company.
The spokeswoman says Allen and his staff will be employees of the Camelot group. But Allen will also look at opportunities in overseas markets.
Camelot is understood to have expressed interest in running the South African lottery. Documents recent-ly leaked to The Mirror reveal that the company views overseas expansion as crucial to its development.
Camelot registered Camelot International last August without telling regulator Oflot, which duly rebuked the operator for failing to keep it informed (MW November 1 1996). Directors of Camelot International are two Camelot marketing employees, Daniel Kane and Sharon Duffy.