Camelot launches new campaign

National Lottery operator Camelot is launching a £12m TV and poster advertising push through WCRS. The three-pronged campaign continues the ‘Maybe, just maybe’ theme and promotes the online game Thunderball and Instants scratch-cards.

National Lottery operator Camelot is launching a &£12m TV and poster advertising push through WCRS.

The three-pronged campaign continues the ‘Maybe, just maybe’ theme and promotes the online game Thunderball and Instants scratch-cards.

The Lottery ad, which launches the offensive next week, features consumers dreaming about how winning would change their lives.

It will be followed in the next two months by TV ads for Thunderball and Instants.

Media is through BMP OMD and Mediapolis.

Recommended

PayPoint and One 2 One link up for bill payments

Marketing Week

Pre-pay mobile phone customers will soon be able to top up their accounts using the PayPoint bill payment terminals in convenience stores. PayPoint has signed a deal with mobile operator One 2 One enabling customers to boost their accounts through the terminals, which are in operation in 7,400 shops across the UK. The company also […]

It’s only fair to quip at a Tube of spaghetti

Marketing Week

How do you improve on a design classic? Not very easily, if an attempt by Quip – the low-cost, Web-based telephone company part owned by BT- is anything to go by. As part of the company’s marketing offensive, Quip has been distributing booklets displaying its “great value” call charges, complete with a “quick-map” London Tube […]

Strike a chord

Marketing Week

Using music to promote brands is a growing trend and CDs, DVDs and MP3 present exciting possibilities. But musical tie-ups must be credible and relevant to the target.

Comments

    Leave a comment